1. Axebusters
I remember visiting this website via FWA. Unfortunately since then, it has been taken down. All that I've managed to find is this Youtube video showing the gameplay. Axe (or Lynx in the UK) is a brand of male deodorant, targeted at young guys. Their ads are very creative and effective. Picture a guy wearing their scent. And while he's walking on the street, the aroma would hook the women around him and send them going crazy for him.
In the Axebusters website, you control a guy wearing the Axe scent in FPS-style. An organisation of ladies called the Axebusters (like the Power Rangers) are trying to prevent you from spreading the scent all around the area. Using your mouse, you have to shoot them with the scent of Axe.
Here is another ad for Axe which I like as it's simple and gets the message across.
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